Analytics and optimisation

marketing measurement


Capture relevant data, accurately – we can help you get tagging and tag management right.


We help you get the most from your data – user insights and evidence for business decisions.


We specialise in analytics reporting automation – the right information to you and your stakeholders – timely and clear.


A scientific approach to improving your conversion rate or marketing spend


Expert in analytics tools and APIs, and tag management


The right measurement and reporting will impact your team, and your business bottom line.


We're flexible and tailored to you - small jobs or a comprehensive programme.
Contact for a free initial consultation with no obligation
  • Analytics strategy

    We work with you to determine what you need to measure and how - so your analytics mean business. Typical deliverables include a Digital Marketing Measurement Model (DMMM) and implementation guide.

  • System setup and tagging

    Google Analytics setup and configuration - expert setup delivering data you can rely on.

    Tag management system setup - save time and cost while adding flexibility and agility to your tagging setup. Working with Google Tag Manager and Ensighten.

    Custom tagging measure user behaviour on your site in real detail with event tagging, custom dimensions and metrics, content grouping, goals, ecommerce tracking and more.

  • Analysis & reporting

    Business insights sneaking past you? We do data extraction and clean-up, trend analysis, statistical modelling. Amplify the signal, minimise the noise, and use analytics to answer your business questions.

    We've helped organisations with questions such as analysing and optimising the value of campaigns and channels; independent cross-check of data from agencies; evidence for business cases, redesigns, and strategy reviews; conversion optimisation; and content engagement measures.

    Regular reporting a chore? Our automated reporting takes away the pain and error. Our framework pulls relevant data from the Google Analytics API, and puts it together with other sources, analysis and visualisations. This is compiled into user-friendly emails which you, and your stakeholders, can read anywhere.

  • Split testing

    We can help with anything from design of a split-testing programme, to implementation of a range of popular tools. Our analysis can help you make decisions based on split test data, even in situations where the usual significance testing approach fails - small samples or rare conversions