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- Want to start split testing?
- Frustrated by lack of results in your split test programme?
- Not confident in your split test statistics?
We assist organisations to develop rigorous split testing programmes that level the ecommerce playing field, providing small and medium sized organisations with a strong data science capability.
Split testing services
- System setup done correctly, by a certified consultant
- Integration between your split testing system and anlytics – often missed out, this step is vital to picking up side-effects of your test variants, relating changes to your baseline performance, and opening up your options for analysis of the results.
- Measurement capability Different organisations need to optimise for different metrics. What matters for you: conversion, revenue, engagement?
- Statistical analysis – our statistical modelling approaches extract the signal from noisy test data, and can give you a useful answer where significance testing would not, such as low traffic, narrow segments, and rare conversions.
- Specialist help to develop your testing plan – frame your ideas for tests into a precise hypothesis and a test programme that will yield real results.
We’ve helped medium sized organisations in the financial services, charity, membership and sport sectors.
For a free consultation on your requirements, with no obligation.
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